What is a Barrio Queen Franchise?
Customers Crave Authentic
In the growing $80.3 billion Mexican restaurant industry, Barrio Queen is a powerhouse of quality. Foodies today want more than just tasty meals. They want food that’s an accurate representation of the traditions and cuisine of Mexico, and nobody does that better than Barrio Queen.
Americans are accustomed to Americanized Mexican or Tex-Mex restaurants that seem to have mostly uninspired menus that repeat the same tired variations of meat, cheese, and tortillas. At best, these kinds of restaurants are only a glimpse of a particular region in Mexico, and at worst, they perpetuate stereotypes that can prevent people from learning about the many facets of Mexican culture and cuisine.
“We stay away from the tropes of the sombreros and the donkeys, because if you go to Mexico, you really don’t see that,” says Andrew Patti, Creative and Marketing Director of Barrio Queen. “Through visual identity, we wanted to be more authentic. We show the beauty and the culture, and we try to shine a really good light on the Mexican heritage, instead of just doing the Americanized culture of the brand identity.”
Barrio Queen seeks to not only serve and celebrate, but also inform about the diverse and delicious flavors found throughout the entire country of Mexico.
Flavorful Food
Mexican food is known to have bold flavors created with a variety of spices and chiles. Barrio Queen is dedicated to using the freshest ingredients, sourced locally as often as possible. Our menu features innovative dishes created with traditional staples like hand-pressed corn tortillas, guacamole made table side with fresh avocados, and so much more. While we offer elevated versions of familiar favorites like enchiladas, tacos, and burritos, there are numerous entrees from specific states in Mexico, such as our chiles en nogada, a unique and popular dish featuring poblanos, chicken, queso fresco, various fruits, and an almond cream sauce, topped with pomegranate seeds.
Customizable Options
Even the pickiest eaters can feel confident ordering from Barrio Queen’s menu, which offers a wide range of options. Diners can customize their preferred fillings, toppings, and spice levels. This versatility makes it easy for those with different dietary preferences, food allergies, or other restrictions to find something they can enjoy.
Smooth Sipping
Barrio Queen also offers a robust drink menu, including innovative takes on the Mexican classic so many people love: margaritas! For those who can’t decide on which flavor they want to try, there’s a great margarita flight option, so they can sample a few of our most popular creations. Customers can also choose from our wide selection of tequilas and mezcals, handcrafted cocktails, beer or wine, or even a tasty mocktail made with fresh fruit purées.
In addition to our classic and elevated margaritas, Barrio Queen offers the unique option to experience a table side paloma, featuring Mexican tequila, fresh grapefruit, orange, and lime juices, as well as a grapefruit Jarritos! For the girls night out or celebratory dinner, this table side made drink is sure to impress. This is a drink experience your customers won’t find anywhere else!
Social Media Impact
The rise of social media platforms, particularly Instagram and TikTok, has played a significant role in showcasing the visual appeal and taste of Mexican dishes. Many food influencers and foodies have shared their experiences at Mexican restaurants, making the cuisine more accessible and enticing to a wider audience. Influencers can also have a powerful sway with audiences when it comes to judging the authenticity of various cuisines. According to our customers, Barrio Queen excels on all fronts: presentation, flavor, and authenticity.
“We’re rethinking and evolving what a Mexican restaurant is in the United States. There’s intense interest from people in authenticity,” says Ray Zandi, VP of Development at Kahala. “It’s the type of brand that people really gravitate to. And we’re not just talking about the consumer, but we’re talking about even your personnel, your team. It’s a brand that is so unique in terms of the taste profile, in terms of design, at the artistic level. It’s attractive to every level of people out there, from consumers, to servers, to team members.”
Bring Authentic Mexican Cuisine to Your Neighborhood
Open a Barrio Queen franchise today. To learn more about this exciting franchise opportunity, fill out our inquiry form here and start the conversation with us. We look forward to learning more about you and helping you determine if a Barrio Queen franchise is the right fit for your entrepreneurial goals.
