An Interview with the Creative and Marketing at Barrio Queen

Andrew Patti, Creative and Marketing at Barrio Queen, Talks about Barrio Queen Franchise

In this exclusive interview, we dive into the remarkable experiences of Andrew Patti, a visionary Creative and Marketing Director who has left an indelible mark on the thriving franchise of Barrio Queen. Patti’s unparalleled expertise in both creativity and strategic marketing has propelled the brand to new heights, captivating audiences nationwide.

How did Barrio Queen start?

Barrio Queen started in Arizona, as a small little mom and pop shop. But we’ve gained so much national press and buzz around the nation. Celebrities love coming into our spots. We were even recognized by Food Network. We were on Best Thing I Ever Ate for our guacamole or table side guacamole and we’ve been featured at the New York Times, USA Today, and Esquire magazine. So we’ve won a ton of great accolades and awards, which we really like to hang our hat on.

What’s different about Barrio Queen?

Mexican food is so popular these days. And they’re almost everywhere you go, and they’re dime a dozen, and sometimes you see the same tropes and the same visual identity, you have the sugar skulls and the same colors. Barrio Queen likes to separate, and we kind of developed our own identity, our own branding. We tapped into the Dia de los Muertos type of art, which celebrates life and family. And it’s where everybody comes together and celebrates the afterlife, but they do it over food and drink. So through that identity, we use the vibrant bold colors, patterns, and you really get a sense and feel you’re in Mexican culture and atmosphere.

What is Special about Barrio Queen’s branding?

Barrio Queen’s identity is so strong, before you even step foot into Barrio Queen, you can see the murals on the wall, you can see the energy from outside, and then once you step into Barrio Queen, you really get transported into Mexico with the vibrant colors, the patterns, everywhere you look, there’s so much detail from hand painted skulls to the murals on the wall. You’re not just sitting down and eating at a restaurant, you’re really getting immersed into feeling like you’re in Mexico. Just even coming in and smelling the fresh tortillas on the griddle, you really just transport yourself to Mexico stepping into Barrio Queen.

What are you most proud of while working with Barrio Queen?

I’m most proud of Barrio Queens’ marketing, because they are more than just a restaurant. We’re a lifestyle brand, where you walk in and get excited. You can feel the ambiance, energy, and the vibrance. You go on our social media or any of the marketing pages, and it’s just elaborate, beautiful pieces of art. We really want to give the guests something more than just a fun place to come to. We have incredible food and drink programs. But besides that, we want you to have a good time. When you come to Barrio Queen, no one’s on their phone. You look around and see families having fun, laughing and having a really good time. I believe we create that energetic atmosphere, and that’s through art, and everything that makes Barrio Queen. You can really tell the care and authenticity that goes into everything we do.

Why is now a good time to invest in a Barrio Queen?

Right now is such a perfect time to open a Barrio Queen, because there is no other restaurant out there like us. We’re experienced. When you come to Barrio Queen, you really immerse yourself into Mexican culture through the sights, the smells, the taste, and the visual atmosphere. Barrio Queen’s perfect for every demographic. You could come in and see families, it’s a perfect place for a date night. It’s a perfect place for events through our Tequila rooms. It’s a really great experience coming to a Barrio Queen.

Learn More about Barrio Queen Franchise

Barrio Queen franchise offers a unique opportunity for passionate entrepreneurs to become part of a thriving brand that celebrates culture, flavor, and the joy of sharing delicious food. With at proven track record and commitment to supporting their franchisees, Barrio Queen is undoubtedly a franchise that stands out in the competitive culinary landscape.

To learn more about the Barrio Queen franchise opportunity, start with our research pages here, where you can learn more about the brand story, the investment costs and fees, and how we support our franchise owners. If you’re ready to start a conversation with our franchise team about bringing Barrio Queen to your neighborhood, fill out our form here. We’ll be in touch with a copy of our Franchise Information Report, containing more details about the Barrio Queen franchise opportunity. We look forward to hearing from you!